Internet addiction and online gaming disorder on the rise By Psychlopaedia Australian Psychological Society In our modern world, the internet has become an integral part of our daily lives, enabling us to be more connected and efficient than ever before.

1. From the list of 10+ Best PayPal Casinos to online casinos that feature video poker, virtual casinos that completely surpass land-based casinos in all the aspects of quality game-play continue to be unveiled every day. Of course, this partly explains why gambling is on the rise, but there’s actually more to it. According to statistics,Read More.
2. The Golden Nugget is New Jersey's leader in internet gambling revenue, winning over $177 million last year. It, too, is seeing a virus-related bump in its online numbers, with a 20% increase in.

Online gambling has been growing to a bigger level than ever before over the last five years.

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With online casinos and sports betting becoming more streamlined as internet technology has improved it’s become one of the biggest revenue creators in the world. So how exactly has online gambling been able to grow to such a large industry?

Fast internet and online casinos

Online casinos have been around almost since the inception of the internet. However, when they were first created they required an extensive download in order to use them. This was because internet speeds were extremely slow at the time. As internet speeds increased so did the popularity of online casinos. This was due to two main factors, there was no need for huge downloads anymore and the quality and scope of games increased massively.

Because there are a huge number of online casinos popping up all of the time it can be quite difficult to find the right one. There are big differences in the quality of games, number of games and promotions that are available at online casinos.

Casino bonuses are one of the most important aspects to research before choosing your casino, there are even some casinos out there that will offer you a deposit without you needing to make a deposit. In this situation it is always worth taking a look at a well researched list of where the best casinos bonuses can be found.

As the quality and popularity of online casinos continues to increase the technology has had to advance at a similar rate. This has lead to advances such as augmented reality and virtual reality being slowly introduced to online casino games.

While they are not at the same level of quality or popularity as standard online casino games at the moment, if they continue to improve at a fast rate it is only a matter of time before they become commonplace.

Sports betting and app development

One of the biggest steps forward in the world of mobile devices was the development of mobile apps. These allowed customers to easily access a wide range of services on their mobile device, with just the ability to connect to the internet as a requirement.

The introduction and rapid increase in quality of mobile apps lead to a huge number of consumers moving away from traditional brick and mortar sports betting and towards using an online portal thereby increasing the number of online players exponentially.

Sports betting apps have opened up new markets to a huge number of players over the last few years. One of the main ones is inplay betting. This particular type of betting was never hugely popular at brick and mortar sportsbooks, purely because the logistics of it made it difficult to carry out on a large scale.

Sports betting apps remove this issue and as such inplay betting has become one of the most popular methods of placing a wager on a sports game. Developments like games being shown inside the app means that inplay betting is easier and more interactive than ever before. This only helps to continue the rise of sports betting in the modern world.

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The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

With the online gambling industry on the rise, new creative approaches are being used to engage consumers, through the forms of marketing and advertising on multiple electronic devices, “free” sign-up money for first-timers, and daily deals and promotions for casino games. However, as the online sector continues to grow, operators are ensuring that they take measures to ensure that online gaming to remain safe for their online consumers.

From the figures, we can only imagine that the online gambling industry will continue to flourish alongside the developments in technological advancements. As technology, such as the smartphone continues to prevail and become more innovative, and the ease and accessibility of online devices are dominating homeowner’s lives, online marketing is becoming extremely effective for companies to harness.

Marketing is soaring, with many companies spending a lot of time and money into harnessing the power of being online to their advantages. Email has been around since 1972, yet Email marketing remains strong. A lot of Email Marketing can personalise their emails to the person receiving the message. A gambling company could, therefore, target people who may have signed up for an account but is yet to use it, addressing them by their name and offering them a tempting deal.

Deals are also being made between the online and offline industry, creating a multichannel approach. Retail betting and gambling continue to be important and popular, with some consumers favouring this approach. However, with mobile devices continuing to develop with the latest technology and advancements, retail betting is offering deals to their online counterparts to help increase loyalty and engagement with both types of customers. This also helps with transitioning traditional gamblers towards the online media.

Social media is, of course, one of the biggest marketing platforms out there now and has had a large, lasting impact on the public. Younger age groups are introduced to gambling a lot sooner and a lot quicker than before, with 1,870 million active Facebook users, 600 million using Instagram, and 317 million Tweeters on Twitter. Social media presence is crucial when marketing remote gambling because it can reach a large volume of people in a short amount of time. It also offers easy-to-use customer service and creates trust.

You can bet that over the coming years, the gambling scene will continue to grow and increase. With more people turning to phones and other online devices, the market is expanding, and reaching them is an easy feat for gambling platforms.