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Retravision CEO Paul Holt has given members more details regarding the winding down and the transfer of the ownership of the Retravision brand to Narta from 1 April next
In a letter send to dispalced members, Holt is calling on members who are soon to be without a buying group, “to focus on preparing your store for a busy Christmas.”

The letter comes as Leading Edge Group announced the formation of Appliance Online, a new buying group which will house Retravision members plus its existing electronics and IT trade members.

Below is the contents of the letter in full from CEO Holt:

“You will shortly receive a letter of introduction and an outline offer from a member within the Narta Group of Companies or from the Leading Edge Group. This letter will commence a process that will consider on how and when best to transition your business support needs across to your new service provider (subject to your agreement of course).

We are focused on ensuring that your transition is managed as seamlessly as possible and, to this end, we will continue to provide pricing, advertising and IT support (the “Support Services”) until at least the 31 March 2013 to all stores in the Retravision group as and where required.

Importantly, and in order to ensure that we are able to meet our financial obligations throughout this transition period and remain solvent, all stores in the group will be required to pay the monthly Retravision Service fees and charges through to March 2013 on account of the Support Services, irrespective of the date that your store may transition to another group.

In consideration of Retravision WA Ltd continuing to provide the Support Services, the Narta Group of companies and the Leading Edge Group have all agreed not to implement service fees to stores until 1 April 2013 in order to minimise the cost impost on stores whilst the transition takes place.

Many stores have called me in recent days to ask, ‘what do I need to do next?

The best thing you can do right now is to focus on preparing your store for a busy Christmas trading period and to await correspondence from a new service provider in the next week or two.

Once that contact has been made, you can assess the offer that you are made and begin to determine a course of action with your new service provider that will suit the requirements of your business.

Please feel free to obtain proper legal and/or financial advice before you accept any offer.Remaining patient on this issue for a little while longer will enable the new service providers to focus on their planning and communication tasks with a view to making all the operational changes required going into next year.

There will be very little change across the group before Christmas as all of the new service providers are planning dealer road shows across the country to be able to meet with store owners and outline their plans in person before implementing changes.

In closing, please be assured that our service platform will continue to service the needs of your business throughout this transition phase through to 31 March next year and we will do everything we can to make your transition as seamless as we can.”

Retravision
Privately held company
Industry	Retail
Founded	Osborne Park, Western Australia, 1961
Headquarters	59 Forrest Avenue (cnr Blair Street)BUNBURY, WA 6230, Bunbury, Western Australia
20 Stores (2020)
Area served	Australia
Products	Televisions, Projectors, Media Players & Recorders, Sound Systems, Headphones, TV Accessories, Apple Products, Computers, Tablet & Laptop Accessories, Networking, Accessories & Cables, Home Automation, Communication, Cameras, Printers, Software & Peripherals, Air Conditioning, Fans, Heaters, Fridge And Freezers, Kitchen Appliances, Dishwashers, Coffee Machines & Beverage Makers, Kitchenware, Drinkware, Decor, Cooktops, Ovens, Freestanding Cookers, Rangehoods, Microwaves, Washing Machines, Dryers, Vacuums, Steam Cleaners, Irons, Garment Steamers
Services	Computers, Electrical, Homewares
Website	www.retravision.com.au

Retravision is a Western Australian-based consumer electronics retailer of computers, technology products, home entertainment, laundry and kitchen appliances, air-conditioning, small appliances and homewares. There are 18 stores in Western Australia, one in South Australia and one in the Northern Territory. Retravision is also a commercial project supplier through Retravision Commercial, and has an online retail store Retravision Online.

History[edit]

The story of Retravision began in 1959, when a group of radio and television service agents formed the Retra TV Service Association of Victoria. Two years later, in 1961, they formalised their joint buying powers and opened a small group of retail stores in Victoria under the brand name Retravision.

For almost four decades the Group grew and expanded, and for the year ended 31 December 2000, the Retravision Group turned over at retail level around $1.8 billion.

By 2006, Retravision had grown to over 505 stores in Australia, stretching from Thursday Island in the North down to Hobart in Tasmania, and from the north-west of Western Australia to the east coast of Queensland and New South Wales. There were also more than 57 stores in New Zealand in both the North and South Islands.

The Group started experiencing difficulties and in October 2006, Retravision NSW was placed into voluntary administration. A number of other Retravision stores joined the Harvey Norman group, becoming Harvey Norman or Joyce Mayne stores.^[1]

In September 2008, Retravision's largest member, RT Edwards, sold itself to Radio Rentals South Australia (WSPL).^[2]

Also in 2008, Retravision NZ decided that it would leave the Retravision group, it doing so in stages until May 2009.^[3]

By this time a change in management structure meant stores in Victoria, Tasmania and southern NSW were managed by Retravision Southern, stores in Queensland and Northern NSW were managed by Retravision Northern and Retravision Western managed stores in Western Australia, South Australia and the Northern Territory.

In May 2012, after it came to light that Retravision Southern was having cash flow trouble, a crisis meeting was held at its Blackburn headquarters. The downfall of sales was blamed on the rise of internet-based shopping and reduced overall spending by consumers, possibly due to the Global Financial Crisis that began in 2008/2009.

The directors of Retravision Southern, which owned 104 Retravision stores, put the business into voluntary administration in May 2012. This began a chain of events which would see Retravision Southern being liquidated by receivers KordaMentha.^[4]

In July 2012, the administrators said of Retravision Southern: 'Management confirmed there had been a general decline in sales over the past few years as a result of poor air conditioning seasons, price deflation on audio visual products and general economic conditions and consumer confidence.'^[5]

In November 2012, it was announced that the Retravision name had been sold to NARTA International Limited for an undisclosed sum. The remaining member stores of Retravision were rebranded and joined other buying groups in their respective states. The exception was in Western Australia, where many stores continued trading under the Retravision name under a scheme of arrangement with Narta.^[6]

In April 2017 Dorsett Retail Pty Ltd acquired a 22-year license to exclusively franchise and promote the Retravision brand in Western Australia, South Australia and the Northern Territory, in a move that was expected to provide long-term stability and growth for the Retravision retailing brand.

As part of this licence, Geraldton-based retailer Mitchell & Brown, a Narta member for over 15 years, transitioned to the Retravision brand, along with Murray Oakley Discount Electrical in Darwin.^[7] Dave’s Kambo’s in Harvey also took on the brand to become Dave’s Harvey Retravision.^[8]

According to Dorsett Managing Director David Dorsett-Lynn, Retravision is continuing to look for opportunities in large regional centres as well as metropolitan areas.^[9]

Stores[edit]

All Retravision stores are franchised, and are privately owned and operated.

In WA, Perth metropolitan stores include Cannington, Joondalup, O’Connor and Osborne Park. Regional stores include Albany, Bridgetown, Bunbury, Busselton, Esperance, Geraldton, Harvey, Kalgoorlie, Karratha, Kununnurra, Manjimup, Margaret River, Newman and South Hedland.

South Australia has Retravision Kadina, and Northern Territory has Murray Oakley Discount Electrical Retravision.

In addition to electrical appliances, computers and technology, several Retravision stores also specialise in furniture, homewares and bedding, including Retravision Kalgoorlie, South Hedland, Mitchell & Brown Geraldton & Busselton.

Currently there are 20 stores across Australia, 18 stores in Western Australia, one in South Australia and one in the Northern Territory.^[10]

Company Structure[edit]

Retravision national support office and the head office of Dorsett Retail is located above the Bunbury Retravision retail outlet in Bunbury, WA.^[11]

There are currently 20 stores within the Retravision network, with the business turning over approximately $150 million over the last 12 months. Of these stores there are six stores from the Dorsett Retail Group that represents just under half of the total turnover located at Bunbury, Cannington, Joondalup, O’Connor, Busselton and Margaret River.

There are 18 stores in Western Australia, one in South Australia at Kadina, and the Murray Oakley store in Darwin, NT.

Retravision Commercial is operated by Carl Sanders and works directly with builders and developers to supply electrical appliances, hot water solutions, sanitary ware, furniture, and complete fit outs as well as many other procurement solutions. Retravision Commercial has been servicing the industries since 1961 and is part of Australia’s largest independent national buying group, Narta. Retravision Commercial continues to be an integral part of the national building and construction industry as well as mining, government, and hospitality sectors.

Retravision Online. As one of Australia’s leading retailers of whitegoods, home appliances, computers and technology and home entertainment, Retravision has been able to further grow its brand by launching an online store. Retravision Online offers the same purchasing options as in-store, including its flagship promises of Lowest Price Guarantee, 60-Day Price Promise, Up To 50 Months Interest-Free, zipPay, zipMoney and Humm.

Electsales is Retravision’s specialist appliance wholesaler for builders and commercial projects. Established in 1965, Electsales continues its commitment to supplying electrical and gas home appliances and hot water systems to Western Australia’s building industry. While Electsales benefits from Retravision’s buying network, it also focuses on servicing its niche role within the overall building process.

Community[edit]